Healthy sleep is the most important source of physical and mental rest and recovery. This we firmly believe and we have one mission: To help turn your sleep into a truly holistic regeneration period for body and mind and spirit.
For over 30 years, we have been using sustainably sourced natural materials crafted by hand to make orthopaedically and bioenergetically perfect sleep systems, pillows and blankets. The history of SAMINA cannot be told in two sentences – but a few words can explain it in a nutshell: We believe in the power of nature and have an exceptional natural product-line we are proud to offer you.
The success story of SAMINA is above all associated with one name: Prof. Dr. Günther W. Amann-Jennson. It was not always obvious that our visionary company founder would pursue a career in business. For 13 years he ran a psychology practice in a little village called Feldkirch in the Vorarlberg region of Austria. His specialization was: sleep psychology. He believed that sleep was an indicator of the patient’s well-being. Confirmed by his experiences with patients where he learned this important insight, patients with psychological problems generally did not sleep well. However, it was difficult to distinguish cause from effect. Thus, Dr. Amann-Jennson decided to improve the sleep of his patients and for therapeutic purposes. To do this, he developed an integrated “sleep-healthy-concept” to improve sleep quality before building the first sleep system prototype. He showed the prototype to well-known bed and mattress companies and although they gave him praise, they did not like it enough to product it. And so, after multiple rejections from established companies and manufacturers, Dr. Amann-Jennson decided to do it himself. In 1988, he founded SAMINA.
Reflecting on why the healthy sleep system was created in the first place, SAMINA products are made to influence your life, not just offer you a good night’s rest. Your sleep should make you better when you are awake. Made from natural and organic materials exclusively including 100% natural rubber, the layers used in the system are lightweight, flexible and durable. The SAMINA sleep system offers a naturally therapeutic solution for multiple sleep issues people may suffer with the special undertanding as Dr. Amann-Jennson says, “No matter which health disorder or disease it is, sleep is important in any case of very disorder. Only in sleep, our body activates its self-healing powers. SAMINA understands that sleep is the most important part of living a healthy lifestyle. Without proper sleep, people don’t function to their true potential during the day. And without proper sleep, your body and mind will not benefit from the many restorative processes that happen only while you sleep such as detoxifying, restoring your immune system, balancing your hormones, and so forth. You spend one-third of your entire life sleeping. Make every minute in bed count with SAMINA sleep.
As the exclusive importers of SAMINA products from Europe, we’ve made their healthy sleep products available to people in the United States and Canada. With more locations coming in the future, we’re enthusiastic about providing customers in America and Canada “just healthy sleep” with SAMINA. The SAMINA sleep consultants at the mattress store are able to answer any questions you have about the products and are trained to understand human sleep so they may coach you on your own specific therapeutic and sleep needs. We maintain several locations and our flagship American organic mattress store is located in sunny Pasadena, just northeast of Downtown Los Angeles, California. With additional locations opening soon and a growing list of affiliate partners nationwide, call to schedule an appointment to speak to a sleep consultant today.
Then everything happened quickly. The prototype was optimized, natural materials selected, procurement and the manufacturing processes established. European and international patents were registered and SAMINA registered as an international brand. Making the slat frame rather than the mattress the most important part of the bed was a revolutionary idea. And so was structuring the bed in layers like the human body. The launch was accompanied by the slogan “Never again back pain”. There were plenty of obstacles. “Everything is difficult until it becomes easy” –was the founder’s motto. The same was true for the financing: 100,000 Austrian shillings – €7,000 euros in today’s money – were needed as starting capital. The bank was not interested. They believed the business model has no future, because everyone already had a bed. His wife, Elisabeth Amann, donated her life savings and her job as a primary school teacher. She already had training in the textile sector, and so she became the head of production of their first sewing room.
What started off as a 500-square-metre hall has become a production site with an area six times as big as the original one. Around 45 employees work at the production center. All three of Amann’s adult children now also work in the company. Philipp Amann is responsible for sales; Theresa Amann is head of marketing and operations; and Clemens Amann keeps technology functioning as head of IT. The company founder is the managing director – and remains the visionary for SAMINA.
SAMINA has received multiple awards: In 2010 and 2012, the Senses Vision Award (think the Oscar of the hospitality business)was awarded to SAMINA for the hotel concept “Wellness in your sleep – Power Sleeping Rooms®”. In 2013, SAMINA was nominated the “best family business in the Vorarlberg region” and the “best SME in Vorarlberg”. One year later, the Hotel & Design Award in the category “sleep” followed.
Today, SAMINA has more than 150 international distributors while the company focuses on premium specialist retailers and on their own network of branches with around 22 SAMINA retailers in Germany, Austria and Switzerland.
The upmarket hotel business is an important partner for SAMINA. Some 50 prestigious hotels have now included the SAMINA sleep-healthy concept into their portfolio and have their staff trained as sleep coaches, too.